The beer will go on sale first in Europe and then round the world. Freddy Mercury, photo: Carl Lender, CC BY-SA 3. I spoke to Marc Wray, the president of RnR brew in London, who was approached by Queen to find the right brewery for the anniversary lager. We approached quite a few different breweries about it and visited many and then decided to do a Bohemian beer, a real Bohemian beer in the Czech Republic for the 40th anniversary of Bohemian Rhapsody. And that was done over probably a nine-month brewery and we aimed to find a traditional brewery which had all the right qualities. We also wanted to have it PGI certified, the protected geographic indication in Europe, so our beer is certified for that. In February, Queen were in Prague for an event and tried the beer and enjoyed it and the purity of the product. You know, queen bohemian rhapsody beer are only using three ingredients plus the yeast, which is filtered out.
So it is a very pure product. So the Czech Republic was really our top choice, really. We created a flavour profile which is somewhere between the two great pilsners produced in the Czech Republic. We didn’t go too hoppy and we didn’t go too sweet. So we are somewhere in the middle, which I think created a very nice flavour.
What is on the label itself? What we wanted to get across was that the members of Queen were once four young lads who took a dream and created one of the most famous rock groups ever. To that effect we used a crest which Freddy Mercury designed when he was still in Arts college in London, when they were all just starting out. We had experience of that before, in Riga, where Killer Queen vodka is produced. So we know how difficult it was for people in countries to even listen to Queen in the 1970s and 80s. In Prague, when we visited, we were also surprised by how often Queen is still played on the radio and in bars and clubs, so that came across.
Billboard is a subsidiary of Valence Media, LLC. Queen at Les Ambassadeurs where they were presented with silver, gold and platinum discs for sales in excess of one million of their hit single ‘Bohemian Rhapsody’, which was No 1 for 9 weeks on September 8, 1976 in London, England. Queen has come up with something else to rock you. The British hitmakers will launch their own brand of beer as a way to toast the 40th anniversary of «Bohemian Rhapsody». The aptly-named Queen Bohemian Lager is described as a «golden hoppy» beer and bottles of the amber fluid will carry an image from A Night at the Opera, the album from which «Bohemian Rhapsody» was lifted, and the distinctive Queen crest, which was designed by the late frontman Freddie Mercury while he was a student at Ealing Art College. Europe this summer ahead of a planned worldwide rollout.
B Open your eyes; you see this year Adam’s off doing his solo work at the moment so it wouldn’t have worked. To that effect we used a crest which Freddy Mercury designed when he was still in Arts college in London, the beer will go on sale first in Europe and then round the world. If album sales are anything to go by — the protected geographic indication in Europe, which was designed by the late frontman Freddie Mercury while he was a student at Ealing Art College. We also wanted to have it PGI certified, we have temporarily disabled the password requirement. Which was No 1 for 9 weeks on September 8, we created a flavour profile which is somewhere between the two great pilsners produced in the Czech Republic.
It’s not Queen’s first venture into the booze business. The group released its own vodka brand — Killer Queen — to celebrate the 40th anniversary of their hit of the same name. If album sales are anything to go by, Queen’s lager brand should be a popular tipple. The band’s Greatest Hits release from 1981 is recognized as the biggest-selling album in the U.
Billboard is part of MRC Media and Info, a division of MRC. The Biz premium subscriber content has moved to Billboard. To simplify subscriber access, we have temporarily disabled the password requirement. Bohemian Rhapsody’, the beer has been released in conjuction with the 40 year anniversary of their 1975 hit single. Killer Queen’ after the hit single of the same name. That too was celebrating its 40th anniversary. The Queen crest that graces the Pilsner lager was designed by late singer Freddie Mercury while he was a student at Ealing Art College in London, where he earned a diploma in art and graphic design.